Listen to “3. What Is The Purpose Of Your Podcast?” on Spreaker.
Finding your podcast purpose doesn’t have to be a difficult process, and that’s what I’m sharing on this week’s show.
So, you’re thinking of starting a podcast and you’re very excited about the possibility of launching a show that will resonate with your audience. Plus, you might believe that this brand-new podcast idea will help to strengthen your business and grow it. Before you get started with creating your podcast, my friend, I want to stop you in your tracks and ask you a few deep-dive questions that will help you create the best experience, not only for your listener, but for you, the podcast host.
In this episode, I share a few questions you should ask yourself when starting your podcast. First things first…
Let’s discover your podcast purpose.
Creating a show that helps to grow your business and increases your audience so that you can build a network is a noble thing…but it’s not the only thing you should consider when considering investing your time in a project like this. I share a bit about starting your podcast in a way that is authentic to you later on in episode 7: soul podcasting. For now, let’s get started on this episode with a few questions that will help guide you along that direction.
What message do you want to share?
Podcasting is the means by which you will get your message out. There must be a specific and tangible reason you wish to begin podcasting, and likely, it has something to do with your own passions. What is that core, central message you want to convey throughout your episodes?
Why are you passionate about this podcast topic?
Perhaps you’ve been through some difficulties in life or you’ve overcome a particular challenge that you want to share with your audience. Maybe it’s just a subject you’re excited about and can’t wait to share more. Usually, when someone tells me they want to start a podcast, it’s because they want to be a support system and help their audience achieve something of value.
On my business podcast for women of faith, I often share marketing and mindset tips that can help entrepreneurs along their business journey. Why do I feel excited to share this advice on my podcast? Because I’ve been in their shoes, and I understand the burdens that accompany building a solopreneur business from the ground up.
This is what I mean by finding a topic you’re passionate about. Think about what this means for you when considering your podcast purpose.
What is it you hope to achieve with your podcast?
What is the end result for your listener? How will guide your listeners through the process of solving their unique problems? How does your podcast help to answer those main questions they may be having?
How will your podcast stand out from others in your niche?
We all have heard about podcasting becoming more saturated with time, but at this point, there is still definitely room for you, so don’t let that discourage you. You just need to figure out your positioning and how your podcast stands out from other podcasts offering similar content.
I truly hope you find the process of finding your podcast purpose enjoyable! I want to help you along that journey with my free Business Clarity Guide (grab the download below)…
Thanks for listening, friends, and I’ll be back next week with more tips for you on my podcast about podcasting!
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