Listen to “13. Ways to Boost SEO for Podcasts” on Spreaker.

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In this week’s episode, I’m sharing some key ways to boost your search engine optimization tactics. If you’ve been wanting to improve your podcast SEO for search engine visibility, here are some tips and tools to help you:

  • check your keyword strategy plan across your brand and fit your podcast into it
  • Use tools- Keywords Everywhere, Google Keywords, Uber Suggest. Also try Keysearch.
  • Use liberally- blog post titles, description, body of content- podcast episodes- body, description (show notes)
  • Not an end-all solution but helps your marketing efforts

In today’s show, we’re talking about all things keywords. But, what are keywords? Let’s get into it.

Why are keywords important?

According to moz.com (an SEO software suite that helps you to improve your search engine visibility), keywords are the words and the phrases that searchers enter into search engines to discover content. We also call them search queries.

So if you’re looking for someone to help you in your business, (let’s say you’re looking for a life coach, a business coach, or maybe a particular type of life coach or a particular type of business coach, like a publishing coach, for example), this is very specific.

If you were to type in that “book publishing coach”, whatever results you see in the search engines as a result of typing in that query is because the content creater was able to land on the first page for search engines. They were able to utilize keywords specifically the one that you typed in within their content, so that now Google sees their content as an authority on that topic and what’s more, their keyword is ranking super high within their content.

Make sure to pay attention to keywords when you are creating content, any kind of content, including your podcast.

So I want to encourage you not to neglect keyword research. You shouldn’t need to make this your end-all approach, but definitely integrate keyword research into your podcasting efforts.

Check your keyword strategy plan across your brand and fit your podcast into it

If you have a plan, and I hope you do, across your entire brand, and then you might want to fit your podcast into that plan. So whatever you’ve been doing for your other content pieces for your business, you should do that and apply the same things to your podcast.

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This is going to apply to your blog if you have a blog, any of your sales pages, if you have a YouTube channel, or your social media networks such as LinkedIn. All of this content will count. So anything that you feel like is a prominent keyword that you’re using for your podcast episode, make sure that that is prominent on your website as well.

Look at your entire brand and see how your podcast fits into that.

Use keyword research tools.

You can start with tools like Google Keyword Planner, and that’s a great start.

In my book about blogging (which you can purchase here), I dedicated a whole chapter to keyword research. (That’s chapter four in the book.) In this chapter, I wrote about the gist of keyword research and how to go about doing it.

There’s a page where I show step-by-step how to go into Google Keyword Planner and type in your keyword idea to test it to see if it’s something that people are looking for.

So if you were looking for a book publishing coach, you would type that in, see what the results are, and see how many people are looking for that keyword for the month. And what Keyword Planner does is it shows you whether or not there are a lot of searches for that keyword phrase, and then what the competition looks like.

You may also want to use other tools such as Keywords Everywhere. That’s what I use on a regular basis. I also at one point had an account with Ubersuggest, but I am now using keywords everywhere and Keysearch, but the Ubersuggest by Neil Patel is an excellent way to find out what people are looking for and what the competition looks like and if you are going to have a good chance of being able to rank for the keyword that you want to.

Use keywords liberally.

So for every episode, I highly recommend that you type in your keywords to see if they are viable topics people are looking for. Some other tools to consider are:

semrush.com

moz.com

ahrefs.com

So once you have decided that you’ve chosen a great keyword, then that’s the keyword that you want to choose for that podcast episode that you’re going to emphasize in those things that Google can see (like your show notes, blog post title, description of your blog post and throughout your content.)

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And if you use wonderful tools, if you’re on WordPress and you’re using plugins that can help you figure that out without you having to go and do all the research yourself, I highly recommend that. One such plugin I recommend would be Yoast SEO (or All In One SEO).

Keep proper perspective.

Remember it’s an integrative approach. It’s not something that stops you from creating content that will not rank highly, because even if it doesn’t rank highly in the search engines it may just be the hot topic everybody’s looking for.

And once you announce it on your socials and tell your family and friends and your followers all about what you’re doing, they love your content. Google doesn’t even have to know about it because your followers love it so much.

And it doesn’t always matter that it didn’t rank highly.

So remember that keyword research is a long-term commitment and It is about the maintenance of your podcast.

It’s about keeping it growing and bringing in listeners and viewers organically.

You shouldn’t expect your keyword strategy to work overnight, but know that once you start using the keywords effectively, that if once you give it some time (three, six months, nine months, or a year), you will find the results of your strategy is most likely working well for you.

Keep on working on your strategy, and you’ll find success with time.

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Did you enjoy this week’s show? I sure hope so. I’d love for you to leave a five-star review in Apple Podcasts if this show has been helping you with your podcasting.

Thanks for listening, friends, and I’ll be back next week with more tips for you on my podcast about podcasting!

Demetria