Listen to “14. 8 Mistakes to Avoid When Podcasting” on Spreaker.

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In this week’s episode, we’re talking about avoiding some BIG podcasting mistakes to avoid. I’ve been there and done that…so I thought I would help you to avoid them as well. Stats show that the podfading rate among new podcasters is 50% and half of all new podcasters quit shortly after they begin. This episode is all about making things easier for new podcasters.

Here are a few tips I’ll be sharing on this show…

  1. Spending a fortune on equipment upfront
  2. Not making a clear decision about your hosting platform
  3. Not familiarizing yourself with recording software and tools of choice
  4. Being afraid to request reviews
  5. Bad quality sound
  6. Not knowing who your audience is
  7. Having unrealistic expectations

With that said, let’s jump into how to avoid podcasting mistakes that will slow your growth, and let’s make room for

Spending a fortune on equipment upfront

I’ve talked about this in previous episodes that there are only a few essential tools necessary for starting a podcast and you don’t need to sink a lot of money into creating a show for yourself.
You will need to invest in a few necessary tools like your microphone, your audio hosting, and your editing software (should you need to edit), and those things are going to cost you a little bit of money.
But you shouldn’t have to feel obligated unless you are just geeking out on technology and you like to have all the bells and whistles.

You don’t have to have a whole recording studio in your home. You don’t have to have a soundboard. There are things you can use to soundproof your room that don’t cost a fortune such as soundproof panels and foam that you can get from Amazon. But all of this is on a budget. So if you’re thinking that it’s going to cost you an army of like it’s not true. It doesn’t have to cost you a lot.

That’s one of the bigger mistakes that people make when they get really excited about starting their podcast. They think they have to invest in the state-of-the-art top-of-the-line microphones and connections and gadgets and all the things they go with the microphones.

You’re not going to have a perfect sound probably under your first couple of takes.
You may not have perfect sound in your 50th episode or your 500th episode. That’s okay. We’re not looking for perfection. What listeners are looking for is whether or not your show is easy to listen to.

  • Is there a lot of background noise?
  • Are there a lot of unnecessary mouth sounds that are distracting for your listener?
  • Are there unnecessary breaths and mouth pops?
    The first part of that tip is stressing over the quality. You don’t want to be so obsessed over how perfect your sound is. But on the other hand, you want to make sure that your listener is not bombarded with all of the unnecessary sounds that turn them off to your podcast.
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So have a little balance there and know that when you finished recording an episode you might need to run it by a friend. Have them listen to it first before you hit publish because they may be able to catch a few things that can help you to even out your tone and your and the overall quality of your recording.

Not deciding quickly on your hosting tools

Once you’ve deciding on your podcasting goals, it’s important to figure out where exactly you will host your show. One of my biggest podcasting mistakes was jumping around from one hosting platform to another. It cost me a lot in energy and time (since I was attempting to save money), but my advice to you is to pick a hosting platform and stick with it. Choose hosting that meets your needs in terms of your budget and what the service offers (making sure it offers quality stats), then stick with that hosting of choice.

Not being familiar with your recording and editing tools

I had an embarrassing moment years ago where I had forgotten to hit the “record” button during a Skype interview, and it was all because I had not familiarized myself thoroughly enough with Skype.

My advice: always be sure you know your way around your recording and editing tools. Get familiar with the programs and tools you’ve chosen to work with. Practice, practice, practice in advance…then implement.

Being hesitant to request interviews

Another thing that I would highly recommend if you’re planning on having guests is to be very bold and confident when you want someone on your show.
If you see that there is a particular guest that you’re interested in having on your show because they bring so much value everywhere they go and you want them to be a part of what you’re doing.
I recommend just sending out an email to them personally or to their assistant and making it clear who you are and what your podcast is about and why you feel like they would be a great asset to the topics that you’re providing for your audience.
And ask, asking you shall receive and so either you’ll receive a yes or no.

So since I’ve been podcasting since 2005 and in all the 18 years that I’ve asked a guest to be on a show, I’ve only received a “no” twice. That’s a whole lot of “yes’s”. So don’t be discouraged. Reach out to the potential guests you’d like on your show and don’t make the podcasting mistake of being afraid of a “no”. You’ll get the right people on your show with time and persistence.

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Not understanding your audience

And the very last piece of advice I’ll give you about what not to do when podcasting is being a generalist and not knowing who your audience is.
You want to know who you’re talking to. You want to be very familiar with your audience as pain points. You can’t help them if you don’t understand them. So if you’re a generalist meaning that your podcast is about a bunch of different things, it’s difficult for your listeners to determine if they really want to listen to your show.

Stay on topic, have a theme, have a goal, have a purpose for what you’re doing, and have your topics surround that purpose.

Ask yourself these questions as you podcast:

  • What do you want your audience to feel when they listen to your podcast?
  • What do you want them to think about when they’re done listening?
  • Do you want them to feel encouraged, inspired, motivated, and happy, or do you want them to feel educated?
  • Do you want them to feel like they’re in the know?
  • Do you want them to feel like they just achieved a breakthrough?
  • What is your goal?

Remember what your goal is as you’re talking to your audience.
So those are some of the reasons I have this podcast. It’s about podcasting with soul. So being able to fit it into your lifestyle, being able to create a show that comes straight from your heart and your soul.

Keep podcasting, keep producing content that your audience grows to love and they grow to love you and your show grows and you make more of an impact.


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Thanks for listening, friends, and I’ll be back next week with more tips for you on my podcast about podcasting!