16. Benefits of Finding Podcast Guests

Listen to “16. The Benefits of Interviewing Guests For Your Podcast” on Spreaker.

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Finding Podcast Guests

If you’re a podcaster looking to add variety, expertise, and new perspectives to your show, inviting guests is one of the best strategies you can employ. Finding podcast guests can seem daunting at first, but with the right approach, you can consistently book high-quality guests who will bring value to your audience. Whether you’re launching your podcast or you’re an experienced podcaster looking to refine your process, this guide will walk you through finding, reaching out to, and booking great guests for your show.

Why Having Podcast Guests is Valuable

Before diving into the best ways to find guests, let’s explore why guest episodes are so powerful:

1. They Provide Valuable Insights – A guest brings fresh perspectives, expertise, and unique experiences to your audience.
2. They Expand Your Reach – Guests share episodes with their networks, introducing your podcast to new listeners.
3. They Relieve Some Content Pressure – Having a guest means you don’t have to create all the content yourself.
4. They Help Build Credibility – Featuring well-known or respected industry figures boosts your authority.
5. They Create Engaging Conversations – A dynamic discussion often makes for more engaging content than solo episodes.

Now that we’ve covered the benefits, let’s talk about how to find the right guests for your podcast.

Where to Find Podcast Guests

There are many avenues for discovering potential guests, and here are some of the best ways to find high-quality ones:

1. Tap Into Your Existing Network

Start with people you already know—colleagues, industry friends, or fellow content creators. If someone in your circle has valuable insights to share, they could make a great guest.

2. Use Social Media

Platforms like LinkedIn, Twitter, and Instagram are fantastic places to find potential guests. Look for industry professionals who actively engage with their audience and share insights that align with your podcast’s theme.

• LinkedIn – Ideal for finding professionals and thought leaders.
• Twitter/X – A great place to find trending voices in your industry.
• Instagram – Check out influencers who discuss topics related to your podcast.

3. Join Podcast Guest Directories

Several platforms connect podcasters with potential guests, making it easier to find people who are actively seeking opportunities to appear on podcasts. Some of the best directories include:

• Podchaser – A database of podcasters and potential guests.
• MatchMaker.fm – Connects podcasters with guests.
• Podcast Guests – A platform that matches podcasters with experts looking to speak on shows.

4. Look at Your Past Guests’ Networks

If you’ve already had a great guest on your show, ask them if they know someone else who would be a good fit. Personal recommendations can lead to excellent new guests.

5. Monitor Blogs and YouTube Channels

People who create content similar to your podcast’s niche—such as bloggers and YouTubers—are often eager to collaborate. They already have an audience and expertise, making them great candidates.

6. Reach Out to Authors & Experts in Your Niche

If there’s a new book in your field, reach out to the author for an interview. Many authors are eager to promote their books and will gladly appear on your show.

7. Engage in Online Communities and Forums

Join Facebook groups, Reddit communities, and industry-specific forums. Engaging in these spaces allows you to connect with thought leaders and subject matter experts.

8. Check Out Conference Speakers

Look at speakers from industry events and conferences. If someone recently presented on a topic that aligns with your podcast, they may be interested in joining as a guest.

How to Reach Out to Potential Guests

Once you’ve found potential guests, the next step is reaching out in a way that increases the likelihood of getting a “yes.” Here’s how to craft a compelling outreach message:

1. Personalize Your Message

Avoid sending generic messages. Show that you’re familiar with their work by mentioning a recent blog post, book, or social media post they’ve shared.

2. Clearly Explain the Podcast’s Purpose

Briefly introduce your podcast, its audience, and the type of content you cover. Let them know why they would be a great fit.

3. Highlight What’s in It for Them

Explain how being on your podcast benefits them. Whether it’s exposure, a chance to promote their book, or engaging with a new audience, make it clear.

4. Provide Logistics Upfront

Let them know how long the interview will take, the format, and any technical requirements.

5. Keep It Short and Concise

People are busy, so keep your email or DM short, to the point, and easy to respond to.

Sample Outreach Email:

Subject: Invitation to Be a Guest on [Podcast Name]

Hi [Guest’s Name],

I’m [Your Name], host of [Podcast Name], where we explore [brief description of your podcast]. I’ve been following your work on [mention a blog post, book, or recent achievement], and I think your insights on [specific topic] would be incredibly valuable to my listeners.

I’d love to invite you as a guest for a [length of interview] discussion on [topic]. It’s a great opportunity to share your expertise with our audience of [audience size/type].

Would you be interested? We can schedule at your convenience. Let me know what works for you!

Best, [Your Name] [Your Podcast Website]

Preparing for the Interview

Once your guest agrees, preparation is key to a smooth and engaging interview.

1. Research Your Guest – Read their books, blogs, and social media to understand their perspective.
2. Prepare Thoughtful Questions – Ask open-ended questions that encourage storytelling and deep discussion.
3. Test Your Equipment – Ensure your audio and video setup is working perfectly before the interview.
4. Share Details in Advance – Let them know the format, potential questions, and recording logistics.

Maximizing Your Guest’s Impact

After the episode is recorded and published, take steps to maximize its reach:

1. Share the Episode Widely – Post on social media, email your subscribers, and promote it on your website.
2. Encourage Your Guest to Share – Provide them with shareable graphics and direct links.
3. Repurpose the Content – Turn key insights into blog posts, social media snippets, or even short video clips.

Conclusion

Finding podcast guests is a crucial part of building an engaging and successful podcast. By using social media, guest directories, personal networks, and outreach strategies, you can book high-quality guests who add value to your audience. Be strategic, persistent, and professional in your approach, and over time, you’ll build a strong network of guests eager to be part of your show. Happy podcasting!

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